"If you take care of the pennies, the dollars will take care of themselves."
I grew up with this old adage that was told over and over by my grandfather growing up as a kid. As an immigrant who came to this country with five dollars in his pocket, lived through the Great Depression, and built himself from the ground up; it was imperative that he teach his children and grandchildren to save for their future by taking care of their pennies.
We joke as a family about how many rolls of toilet paper, paper towels, soap containers, and other miscellaneous items my grandparents store in their house when they find a good deal in the stores. Today as young adults we want to continue this tradition of allowing everyday products to be ordered by phone at a discounted price, all while making it convenient for seniors who need the personal service of having these essential products delivered to them with a friendly smile.